Pandora Music & Radio
EP 06 Shannon Welch
A play on the triumph and losses in performance and life. The Talent Tank podcast will navigate the inner workings of lifestyle, lives, family, teams, careers, programs, and technology in and around the offroad motorsports industry. What breeds success with your Talent Tank on full, failures when its on empty. From the journey to the Starting Line to take that Green Flag, on to exploring trials and tribulations on and off the track in pursuit of victorious achievement and the Checkered Flag. Episode 6 brings retired from Hammerking Productions, social media specialist, and Associate Producer for this show, Shannon Welch @theshannonwelch, to the Tank. How the east coast found its way to California, and behind the curtain with her hand in managing and growing of the beast of the ULTRA4 Racing series that it is today. On to now, what she's been up to, and how your business and race efforts could benefit from her expertise. After the Checkered Flag- Getting to know who your customers is a crucial step for a successful Facebook Ads campaign. Facebook has 1 billion+ daily active Facebook users, so it’s absolutely critical that you target only those who are potentially interested in your product. Any audiences that are not likely to convert for you is a waste of your advertising dollar. Remember that advertising is about getting customers, not cheap clicks. Your cost per click could be $.03 but if the conversion rate is zero you are wasting your effort and your money. Interests are one of the best and easiest Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product. For example, you could target people interested in your competitors or your broader market segment, or magazines and blogs covering your market. Interests is just one of many tools available to leverage to build your brand, following, and increase your revenue potential. Please like & subscribe. Insiders Group
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