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Getting a Handle on User Driven Innovation
In the past, R&D built products and designed services to be cheaper and cheaper. Today however, competition is driven by knowledge vs. price. Instead of selling what we produce, we need to produce what sells. User driven innovation can make that happen. How well is IT and IT leadership positioned to enable user driven innovation? Guest 1: Dr. John J. Sviokla Title: Vice Chairman, Global Managing Director of Innovation and Research, Diamond Management & Technology Consultants Former professor, Harvard Business School Guest 2: Dr. George O. Strawn Title: Director of the National Coordination Office (NCO) for the Federal government’s multiagency Networking and Information Technology Research and Development (NITRD) Program. Co-Chair, The NITRD Subcommittee of the National Science and Technology Council. For more details and related content:
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