Join us as we explore the intersection of AI and go-to-market strategies with Sophie Buonassisi, VP of Marketing at GTMfund. We discuss AI's impact on B2B, shifting focus from adoption to effective implementation for smarter decision-making. Learn how GTMfund approaches AI investments, balancing disruptive potential with ethical considerations. Sophie offers career insights, highlighting hands-on experience and continuous learning in the AI landscape. Resources Mentioned: Kibsi Computer Vision Platform Mutiny AI Web Conversion Platform Pocus Revenue Data Platform Vanta Security and Compliance Platform Writer Enterprise Generative AI Platform The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey