How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market With Hans Kaspersetz, CEO of Oralucent How can reimagining oral care and patient engagement disrupt a market? In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device. But this conversation isn’t just about oral care. It centers on what happens when product innovation, customer insights, and disciplined digital marketing converge to challenge the status quo.